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Business Plan
At GLANCE
HUMANITY TILES® / FEBRUARY 2022 / CEO & FOUNDER ANA FARIAS
CONFIDENTIAL DOCUMENT / +4561417959 / ana@humanitytiles.com
This document includes confidential and proprietary information of and regarding Humanity Tiles®. This document is provided for informational purposes only. You may not use this document except for informational purposes, and you may not reproduce this document in whole or in part, or divulge any of its contents without the prior written consent of Humanity Tiles®. By accepting this document, you agree to be bound by these restrictions and limitations.
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WHERE DO WE WANT TO MAKE OUR IMPACT?

An exciting moment to get in the Personal Development Industry
The $39 Billion personal development global market (mental health, motivation & inspiration, self-awareness, and skill-set enhancement) will reach USD 56,66 billion by 2027. Personal coaching is the fastest-growing instrument.
Increasing consciousness about self-recognition and the pursuit of happiness is expected to fuel the growth of the personal development market during the forecast period.
Personal development through e-platforms accounted for 30.1% of the revenue share in 2019, owing to their increasing adoption as they make the self-improvement programs accessible from remote locations.
The fusion of advanced technologies such as Deep Learning, Augmented Reality (AR), and Artificial Intelligence (AI) in personal development platforms is further propelling the market growth.

COMPANY OVERVIEW
VISION
WE ALL GET OUT OF OUR WAYS.
We all become experts at removing the self-interference that happens inside our minds to achieve the longest moments of joy, growth, flow, and connection.
MISSION

Impact people's capacity to talk to themselves.
STRATEGY
Deployment of tangible objects and vivid experiences to make the unconscious, conscious with ease, depth, and playfulness.
PHILOSOPHIES

-Perspectives are shiftable
-Emotions are temporary
-Thoughts are a choice
-Beliefs evolve with awarness
-Actions show your priorities
Q1 2019
Q3 2019
Q4 2019
Q1 2020
Q2-Q4 2020
Q1 2021
Q1 2021
Q2 2021
Q4 2021
Q1 2022
Q1 2022
MILESTONES
One woman company until now!
Humanity Tiles® is based in Copenhagen and made by a Mexican woman.
Bootstrapped Startup. Looking for seed funding in May 2023.
100% Owned by the Founder & CEO
Idea
First product prototype
Product Test & Iterations
Patent registration
Brand creation and visual design
Crowdsourcing product fit test (250,000 DKK)
First Production Q1
Shipping and Delivery Q2
Customer Reviews Q4
Acelerace/Symbion selected Female Founder Program
First Partnership at United Nations Q1
COMPANy'S UNIQNESS
Untangling the complexity inside peoples’ heads by
Making the intangible aspects of being human tangible.
Humanity Tiles® is the first 3D emotional intelligence toolkit that brings key aspects of being a human to the physical or virtual reality space. As humans, we are an accumulation of our beliefs, culture, experiences, values, etc.; and actually, we see situations as WE are, not as THEY are. Responding to our life challenges gets very complex as all those accumulations coexist only in our heads. All layers of our challenges are entangled and ist hard to see them as they dont exist in a physical space, is hard to manipulate them, basically is hard to organize something you can’t really touch and the dimensions of the interconnections is immense.


WHY ARE WE THE NEW KID ON THE BLOCK?
An Interface to make our mind physically visual: 3D constructivism, physical storytelling, and discovery building bring a new perspective to the self-development market.

Humanity Tiles® toolkit is contributing to a category of products that have not been refreshed in a long time, and mostly all personal development toolkits, methodologies, or exercises, are in verbal form (videos, courses, therapy, consulting, dialogues, questions, etc.) and written form (worksheets, journaling, goal settings, ect).
Humanity Tiles® brings new value by challenging configurations in 2D flat surfaces. The toolkit allows the user to think and build 3D systems to explore, create or describe multiple relationships and complex dynamics of ket internal and external aspects of being a human (values, beliefs, emotions, personality, environment, culture, experiences, skills, etc) Having something tangible that your brain and hands can touch, supports people to gain clarity, self-knowledge, perspective, distance, and possibilities of action in any area of life.
THE TOOLKIT THAT GETS ALONG!
Humanity Tiles® adapts, boosts, and enriches any other personal development product ever invented.
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Humanity Tiles® can be used in tandem to support or complement any other framework.
Humanity Tiles®' main future is that the outcome does not stay hidden on a notebook or in a card deck box; it ends as a concrete visual structure accompanied by a coherent narrative that functions as art decor, keyrings, pinboards, stencils, and more.



WHAT DO WE BRING TO THE WORLD?
HUMANITY TILES® TANGIBLE KITS
Physical products that are produced with a laser cutter process.
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$149 USD / Humanity Tiles® 80 Tiles Color kit / Production Margin 70%
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$40 USD / Humanity Tiles® expansion Color Sets 20-35 ties / Production Profit Margin 85%
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$119 USD / Humanity Tiles® 80 Tiles Bamboo kit / Production Profit Margin 85%
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$40 USD / Humanity Tiles® expansion Bamboo Sets 20-35 ties / Production Profit Margin 70%
HUMANITY TIELS® VIVID EXPERIENCES
Gatherings that generate a unique experience, fresh and deep conversations, storytelling, and discovery building with ease and playfulness.
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From 2 -7 hours Workshops for companies, schools, families, and individuals. From $30 USD - 1500 USD
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Virtual Reality experiences set in Oculus platform - form $3.99- $500
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Train the Trainer Model from $500 USD + the Basic KIT




HUMANITY TIELS® VIVID EXPERIENCES
Gatherings that generate a unique experience, fresh and deep conversations, storytelling, and discovery building with ease and playfulness.
​
-
From 2 -7 hours Workshops for companies, schools, families, and individuals. From $30 USD - 1500 USD
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Virtual Reality experiences set in Oculus platform - form $3.99- $500
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Train the Trainer Model from $500 USD + the Basic KIT









HUMANITY TILES®
DIGITAL KNOWLEDGE
Booklets, curated resources, how-to guides, exercises, frameworks, and other tools to help enrich Humanity Tiles® sessions.
Downloadables from free - to $49 US
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101 Exercises for Humanity Tiles
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Train the trainer guide
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Frameworks and psychological resources
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Grids, gameboards, and worksheets help you work with tiles more creatively.
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Posters
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Stickers
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Notebooks
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HOW DO PEOPLE
KNOW ABOUT US?
Our communication function as a source of information and inspiration to pay attention to what is happening within oneself.
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Pop-ups in offices
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Social Media platforms
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Print media partnerships
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Speaking events
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Meetups and groups around the city
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Influencers Network
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Humanity Tiles community around the world
Currently working on Marketing Strategy: Objectives, goals and metrics, Message for each market, customer capture system, Customer Nurturing Systems, Sales conversation strategy, world-class experience, lifetime value, stimulation of referrals,





WHO is happy we exist?
Humanity Tiles® is an instrument of personal change, an instrument of peer and patient support, and an instrument to deal with our collective challenges.
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Individuals (from 16 to 99) that want to build more coping mechanisms to deal with life.
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Tech Teenagers that are ready to have VR experiences and they are exploring their feelings & emotions
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Couples that wish to find better strategies to stay together in the best and happiest ways possible
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Parents/Families need connection and want to grow closer with their children practicing deep conversations
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Teachers engaged with supporting students with their life and career paths
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Life coaches/Physcologis that aim faster paths to support change in their patience/clients.
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Organizations that scream for better working teams, stronger leadership, healthier employees
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Social workers that empower and support vulnerable populations, LGBT, Pregnant Teens, chronic illnesses such as HVI in a deep and empathic way.
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Mental health providers need new ways of supporting patients with mental states such as depression, stress, and anxiety.
Currently working Customer Analysis: Choosing 1-2 first target group and researching, size of the market, customer behaviors, demographics, psychographics, needs, etc.
DREAM TEAM
Comming soon

Product Development &
Manufacturing

Partnership & New business

Customer
Experience

Sales & Marketing

HR, LEGAL & ADMINISTRATIONS

Creative
Direction & Content

Finances &
Accounting

Psycologist / life coach
Expert

VR
Expert

Social Media
Community manager
BOAD & ADVISORS
Coming soon

Max Wolf

Stiven Kerestegian

Arben Kene

Tristan Elizabeth Gribbin

Antonio
Turrueno

Joshua Walton
Q1 2022
Q1 2022
Q1 2022
Q1 2022
Q1 2022
Q4 2022
Q1 2022
Q1 2022
1-2 Customer Nich selection
Final financial proyections
Competitors Analysis
Marketing and distribution strategy
Lean operation strategy
VR Product development
Select and invite the team
Funding Plan
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TO BE COMPLETED
Getting the complete and engaging pitch deck.
During the next quarter, we will develop the next elements of the business plan and then revise this version to complete adjust and make sure is ready to build a pitch deck
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HOW OUR NEXT 5 YEARS LOOK LIKE? (2023-27)
Revenue / Gross / Net
This is complete speculation and it needs detailed revision.
HOW MUCH WE MAKE?
Sales per product per year
This is complete speculation and it needs detailed revision.
Expenses for first year
Major expenses
This is complete speculation and it needs detailed revision.
Financial Overview
Summary
This is complete speculation and it needs detailed revision.
